Sometimes we start businesses for the profit benefit of it but forget that the essence of a being an entrepreneur is to solve a particular problem in the society by providing a service or product. But this sometimes gets overshadowed by our thirst to make money and provide for our families hence our businesses fail. They fail perhaps because our services and products are not what the market needs therefore sales decline leading to closing of our business. How do we combat that, by employing a methodology called design thinking.
Why this concept?
With design thinking, problems are solved by putting the demands of the client front. It is based on empathetically observing how people interact with their surroundings and uses a practical experience, interactive process to develop novel solutions.
Every company has an unending list of objectives, from consistently producing new items that boost sales by connecting with consumers to offering greater customer care. Especially at major organizations, when a business decides on a new product, a huge, expensive process moves into full swing. The expenses are really high. Due to the way design thinking is applied, huge sums of money can be saved right away. This is because design thinking focuses on the precise answers consumers require, which leads to quick cost reductions.
Design thinking offers a quick technique to focus in on the specifics of the issue, frequently leading to the discovery of a new perspective on it, while also offering crucial information and insights for developing effective solutions that generate revenue for a company. Design thinking simplifies complex problems into understandable chunks that may be investigated and resolved.
Every area in a company can benefit from design thinking. It can be cultivated in open, breezy physical workspaces that accommodate employees’ preferred working styles. Managers should first identify the target audience for their initiatives before using the five stages of design thinking to describe and address the challenges that have been discovered. The likelihood that a firm will be innovative, creative, and ultimately more human is increased by using a design thinking method.
Design thinking process has stages that work interdependently in any manner to best make things easier to surface problem
1. Empathizing
2. Define
3. Ideate
4. Prototype
5. Test
We will cover these in the next blog going into details on what they mean and how they can be implemented.
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